The following steps are summarized from the video linked in the Issue Description above.
Right-click on the installation pack, and click Open.
Observe extraction of files to temporary folder.
Select Extract Package.
Observe location C:\Lexmark\InstallationPackage.
Click Install when Installer opens.
Accept the License Agreement.
Click Next after reading the Security Notification.
Observe Searching... (Configure Printer Connection).
Select to highlight the printer, and select the print driver, i.e. XL.
Click Next to start installing customer support components and driver.
Click Continue to install additional software components, or click Exit.
Verify a successful installation via Control Panel > Devices and Printers.